MAP Honored With “Asia’s Best Employer Brand Award” And “CMO Asia’s Best Brand Award”

Jakarta, 3rd August 2011 – In two glittering award ceremonies held in Singapore on 22nd of July 2011, Indonesian retail powerhouse Mitra Adiperkasa Tbk (MAP) was honored with two distinguished awards: “Asia’s Best Employer Brand Award” as well as “CMO Asia’s Best Brand Award”.


The “Asia’s Best Employer Brand Award” was jointly conferred by the Employer Brand Institute and World HRD Congress in recognition of MAP’s outstanding HR practices. As the pioneer of modern Indonesian retail, MAP has played a major role in elevating retail standards and services in Indonesia – creating countless jobs and providing innovative training and personal development courses. With a staff strength of over 12,500, MAP is currently one of the largest employers in the modern retail sector in Indonesia.


The “CMO Asia’s Best Brand Award” was given in recognition of MAP’s leadership in brand building. MAP has been instrumental in bringing over 90 of the world’s best brands to Indonesia including SOGO, Starbucks, Zara, Marks & Spencer, among many others. Apart from nurturing these international brands, MAP has also created many immensely successful local retail brands of its own. These in-house concepts include Planet Sports, Sports Station, Sports Warehouse, Kidz Station and Chatterbox Restaurant.


“We are indeed very honoured to be acknowledged for our innovative HR and Marketing excellence,” said Fetty Kwartati, Corporate Secretary of MAP. “We will continue to strive to be the employer of choice and to nurture and develop retail talents in Indonesia. In line with our corporate strategy, we also hope to enhance our existing portfolio with more exciting and innovative retail concepts. All these initiatives will help us strengthen our position as the leading lifestyle retailer in Indonesia.”


About PT Mitra Adiperkasa Tbk


With over 900 retail outlets, MAP is the #1 lifestyle retailer in Indonesia. Our retail concepts include:

  • Debenhams, SEIBU and SOGO.
  • Bershka, Dorothy Perkins, HE by Mango, Kipling, Lacoste, Linea, Loewe, Marks & Spencer, Massimo Dutti, MaxMara, Miss Selfridge, Nautica, Next, Pull&Bear, Samsonite, Stradivarius, Swatch, Topman, and Topshop.
  • Adidas Sports, Converse, Golf House, Payless ShoeSource, Planet Sports, Reebok, Rockport, Sports Station, The Athlete’s Foot and The Sports Warehouse.
  • Burger King, Chatterbox, Cold Stone Creamery, Domino’s Pizza, Pizza Marzano and Starbucks.
  • Barbie Boutique, Kidz Station and Oshkosh B’Gosh.
  • Alun Alun Indonesia, and Kinokuniya.


Apart from retailing, the group is also the leading distributor of over 90 international brands including Reebok, Speedo, Converse, Diadora, Lotto, Airwalk, Superman, Batman, OshKosh B’Gosh and Thomas & Friends. More information about MAP can be found at


For further information, please contact:


Fetty Kwartati

Corporate Secretary

PT Mitra Adiperkasa Tbk

Wisma 46, 8th fl. – Kota BNI

Jl. Jend. Sudirman Kav. 1

Jakarta 10220


Phone : 021 575 0755 (direct)

Fax : 021 574 5753

Email :