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MAP SUSTAINABILITY PROGRAMS
Community Engagement Responsibility
At MAP, our commitment to community development goes beyond corporate responsibility—it’s integral to our ethos. We actively engage with and uplift the communities in which we operate.
Through a wide array of initiatives spanning education, health, and socio-economic empowerment, we endeavor to foster sustainable growth and well-being for all.
From supporting local labor and products to spearheading quality education programs like Rumah Belajar Anak Bintang (RAJAB), we strive to make a tangible difference in the lives of those around us.
MAP Sustainability Initiatives
Initiatives for Community Engagement Responsibility
For MAP, community development activities are not a mere obligation. The surrounding communities supports us by becoming customers, as well as being employees. Therefore, growing together with the communities around the company is the key to sustainable business growth. Our concern for the surrounding communities is not only shown through the fulfillment of daily needs alone. We focus on the fields of education and health because these two factors are the key to achieving happiness.
Local Labor and Products
As we explained earlier, our stores employees come from the surrounding communities. Some of the positions in our outlets, such as store managers, may comre from other regions, but we provide various training programs so that employees who join us will be ready to occupy managerial positions. Our Alunalun Indonesia concept also dedicates the entire store area focusing on local products.
Quality Education for the Community
Quality education is the key to alleviating poverty. Below are our initiatives in providing quality education:
Rumah Belajar Anak Bintang (RAJAB)
In collaboration with the Karang Taruna Jawa Barat, RAJAB is a house of learning that focuses on character education starting from the golden age of child development (10-15 years). Education programs at RAJAB are provided free of charge to children from underprivileged families from 4th Grade Primary School to 3rd Grade Middle School. Character education at RAJAB is implemented through mastery of school subjects (Mathematics, Science and English), cultural education, field trips and inspiration classes.
The program, which started in 2014, is now available in 7 villages in the West Java region, namely:
- Cijemit
- Sukawening
- Gempolsari
- Kamojing
- Panyocokan
- Kutawaringin
- Muaragembong
To ensure character development is achieved, RAJAB also involves parents of RAJAB students, as well as building the capacity of RAJAB mentors, and collaborates with local communities (through the participation of youth from Karang Taruna, West Java).
2020 is a year full of challenges due to the COVID-19 pandemic. Through the year, RAJAB communicated and followed instructions from the local government in carrying out its activities. When learning and teaching activities cannot be carried out face-to-face, RAJAB continues to guide the students through the Whatsapp group. When learning can be carried out face-to-face, RAJAB also carries out strict health protocols to maintain the safety of RAJAB students.
Aside from character building through mastery of the field of study, below are other character building activities carried out at RAJAB in 2020:
Introduction to basic exercise movements
Inspiration Class with Triyaningsih
Triyaningsih is a national marathon athlete who is often dubbed the Queen of Long Distance Running. Triyaningsih is an athlete who repeatedly contributed gold medals at the South East Asean Games, and represented Indonesia in the Olympics. In these sessions, Triyaningsih shared experiences with RAJAB students, which include how to pursue their passion for running, steps to become a national athlete, challenges and benefits in a career as a national athlete. Apart from adding to the knowledge of RAJAB students, this session also explained the importance of exercising to maintain health, especially during this pandemic. 71 students and 15 RAJAB mentors attended the event.
Opening of the first Starbucks Community Store in Indonesia
The Community Store was established in Tanah Abang, Jakarta and inaugurated in February 2020. Although Tanah Abang is one of the largest textile markets in Southeast Asia, thousands of children from the Tanah Abang community have limited access to education and work. This store aims to help provide access to quality education and jobs for the people of Tanah Abang.
The Community Store provides a special space that can be used for training and self-development activities for children from the local community. Starbucks collaborates with Sahabat Anak Foundation and Indonesia Street Children Organization to provide quality training activities in this special space. Part of the sales from the store will also be used to support the implementation of training activities in the special space. In addition, almost all baristas who work at this Community Store come from Tanah Abang.
Unfortunately, not long after the store was inaugurated, the Covid-19 pandemic hit Indonesia. Throughout 2020, only two activities were carried out, namely a personal hygiene class, which explained that hygiene and health were two interrelated factors, and a dance skill class.
Quality Education for the Community
Quality education is the key to alleviating poverty. Below are our initiatives in providing quality education:
Collaboration Yayasan Olahraga Anak Nusantara (YOAN)
This collaborative effort between our subsidiary, PT Map Aktif Adiperkasa Tbk (MAPA), and YOAN aims to promote an active and healthy lifestyle from an early age. In addition to our partnership with RAJAB, we organized a 14-day sports challenge conducted online.
MAPA and YOAN created 14 instructional sports videos targeting various aspects of physical fitness, such as stability, endurance, coordination, and body strength. These videos were made to be accessible and adaptable, allowing individuals to perform the exercises anywhere. We shared the videos on MAPA and YOAN’s Instagram accounts, inviting people to participate by recording and sharing their own workout sessions online.
After careful review, we proudly recognized and celebrated the creativity and consistency demonstrated by 14 exceptional participants, underscoring our unwavering dedication to promoting physical activity and fostering a sense of community engagement.
Collaboration with the Indonesian Red Cross (PMI)
The collaboration between department stores managed by MAP and PMI extended to all SOGO stores, where a series of activities were planned. However, the onset of the Covid-19 pandemic limited the duration of these activities, allowing them to take place only in January and February.
Despite this constraint, the initiative successfully collected a total of 3,100 blood bags, demonstrating the commitment of both organizations to supporting crucial healthcare efforts amidst challenging circumstances.
Collaboration with Benihbaik.com
In a concerted effort to address the issue of child hunger, Sogo and MAP Club have partnered with Benihbaik.com, a reputable fundraising platform with official permits from both the Ministry of Social Affairs and the Ministry of Communication and Informatics. Through this collaboration, we launched a campaign aimed at providing essential food items for underprivileged children.
To amplify our outreach, we utilized various channels, including distributing flyers at checkout counters and engaging customers at the conclusion of their shopping experience. Benihbaik.com played a pivotal role in facilitating the collection and distribution of funds raised through this initiative.
Spanning from October 15, 2020, to January 15, 2021, the campaign garnered substantial support from the community, resulting in a total contribution of Rp2.27 billion towards alleviating child hunger.
The Foodhall “We Care!” Campaign
In response to the heightened needs arising from the ongoing pandemic, The Foodhall extends its outreach to support vulnerable communities by ensuring access to essential food items. Through the generosity of our customers, who graciously contribute basic necessities, we facilitate the seamless distribution of these vital resources to individuals and families facing economic hardship.
Throughout 2020, The Foodhall rallied its efforts to collect and distribute a total of Rp157 million worth of basic groceries, making a tangible impact on alleviating food insecurity within our communities.
Face and Food Mask Donation
This pandemic is difficult for many people. Thus, we are doing our best to bring smiles and help them get through this hard time.
More than 100,000 meal and beverage packages have been distributed during the pandemic for COVID-19 first responders (doctors, nurses, Indonesian Army, etc.).
More than 18,000 face masks and other safety equipment were distributed to our employees, local communities and local coffee farmers.
