MAX&CO.

MAX&Co. was created in 1986 by MAX MARA FASHION GROUP, as the market demanded new, innovative retail formats for a new generation of European and international shoppers. Their desire fuelled by early music videos, they joyfully mixed high and low, with references no longer drawn from high fashion alone, but also from street and pop culture. A truly contemporary brand, MAX&Co. has been evolving with the market ever since - retaining the same considered approach to innovative design, love of vibrant colour and chic yet lively approach to styling.