BRAND STORY
Asics
ASICS has been developing sports footwear and apparel for more than 50 years. Today, innovation has been key to the introduction of our design philosophy that has revolutionized the world of sport. At our research and development center in Kobe, Japan, we have close collaboration with both male and female athletes. Through our scientific approach, we strive to create highly innovative sports product solutions that our customers trust. Technologies, such as the GEL and Flytefoam core cushioning systems are renowned for enabling the most comfortable and performance-enhancing footwear and apparel on the market, for athletes and active consumers.