BRAND STORY
Haddad Brands created a retail concept in 2011, known as Rookie USA. Rookie USA is a kids only, multi-brand retail destination. It is a premium retail experience focused on ages 4-12 years old with an emphasis on apparel, accessories and footwear. Rookie offers consumers a collection of iconic brands and is a complete ""head to toe"" branded kids' experience. Rookie offers a plug-and-play platform to showcase our brands . Supported by a seamless omni-channel experience Rookie is global, local and social.