BRAND STORY
BRAND STORY
Dr. Martens, established in 1947, has evolved from practical work boots to a symbol of rebellion and self-expression. Originally designed by Dr. Klaus Maertens to provide comfortable footwear for injured soldiers, the brand gained popularity in the 1960s as a symbol of counterculture. Today, Dr. Martens is recognized for its distinctive yellow stitching, air-cushioned sole, and durable leather, remaining an enduring symbol of individuality and resilience in the world of fashion and subculture.
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