-2%
This month carried an energy of progress and creativity. Across MAP Group Asia, new openings, collaborations, and community moments came together to shape a story of innovation and connection, where every experience reflected the shared spirit of growth
The excitement began as Apple Premium Partner by Digimap introduced the iPhone 17 across Indonesia. From the midnight launch to the first customers walking through the doors, the celebration reflected more than just a new product. It captured the familiar anticipation that surrounds every Apple release, where innovation meets emotion and technology feels personal once again.
That sense of creativity continued to unfold in the world of fashion as Scotch & Soda made its official debut in Indonesia. The Amsterdam-born brand showcased its distinctive blend of freedom and effortless style through a vibrant launch that invited guests to celebrate individuality and self-expression, adding a fresh layer of global creativity to the local scene.
Art soon met time through Swatch and Wastana Haikal, who collaborated to present ZEITARIUM, a collection inspired by Indonesian heritage and the graceful beauty of the Wijaya Kusuma flower. The experience reminded guests that creativity often begins with appreciation for tradition, blending craftsmanship with cultural pride.
MAP’s commitment to care extended beyond retail. Through the Starbucks Foundation and Planet Water Foundation, MAP supported the construction of AquaTowers at two schools in Cileureup, providing students with clean water and proper handwashing facilities. The initiative, held in celebration of Global Handwashing Day 2025, reflected MAP’s belief that true progress uplifts communities.
Elegance took the spotlight once again with the opening of the newest Brooks Brothers store in Indonesia. The launch event at SOGO celebrated the timeless heritage and refined craftsmanship of the American brand, bringing warmth and sophistication to a new generation of customers.
In Jakarta, BIMBA Y LOLA opened its newest store, showcasing a colorful collection of bags and accessories that captured the brand’s playful and contemporary spirit. The opening celebrated creativity, design, and the joy of self-expression in everyday style.
The celebration of individuality carried on through Boots Glow Fest, where confidence and well-being came together. Guests explored self-care through interactive experiences and exclusive offers that encouraged everyone to embrace their own glow with positivity
Energy then shifted from beauty to rhythm as Foot Locker Indonesia and adidas joined forces for Homegrown Vol. 2, a rap battle event that brought local talent to the stage. The collaboration celebrated music, creativity, and community, capturing the authentic pulse of street culture.
The month closed with a spirit of movement as HOKA expanded its presence in Bandung and Medan, bringing its signature comfort and innovation to more runners and active communities. Each opening represented another step forward in inspiring healthier, more connected lifestyles.
From technology and fashion to art, community, and movement, October reflected MAP’s collective drive to move forward. Every story told this month was a reminder that progress thrives where creativity and purpose meet.