May at MAP: Connections Across Communities and Markets

May brought together a diverse mix of retail experiences, community gatherings, and brand milestones across MAP Group Asia. Across Southeast Asia, the month reflected how brands continue to expand their presence while creating experiences that connect customers through technology, movement, fashion, and lifestyle.

The month opened with growth across several regional markets. In Vietnam, Digibox hosted a MacBook Neo experience at AEON Mall Tan Phu, combining hands-on product demonstrations with interactive activities that brought customers closer to the technology.

In the Philippines, Digimap continued its expansion with upcoming locations in Mactan and Cebu IT Park, creating more opportunities for customers to explore the Apple ecosystem.

The Philippines also welcomed a new Sports Direct store at Festival Mall Alabang, bringing together leading sports brands, performance gear, and everyday essentials for active lifestyles.

Community and movement remained strong themes across the region. In Singapore, HOKA Trail Month celebrated outdoor running through shared miles and trail experiences that connected participants through exploration and community.

In Thailand, Foot Locker and New Balance marked the launch of the 204L with a community-focused event featuring artist Faan Peeti, where style, creativity, and self-expression came together through a custom tote bag workshop.

In Indonesia, the same spirit of connection continued through fashion, retail, and community experiences. Porsche x BOSS introduced its Summer 2026 collection through a pop-up experience at Plaza Senayan, highlighting the intersection of performance, design, and contemporary style.

At the same time, Calvin Klein presented its latest collection with Jungkook at Senayan City through a limited-edition release that brought together signature essentials and modern fashion.

The celebration of fashion continued at SEIBU Grand Indonesia through Fashion in Motion, held as part of the mall’s 17th Anniversary: The Red Edition. The showcase brought together brands, creativity, and the latest trends in an event that highlighted self-expression and personal style.

Community remained at the heart of many experiences throughout the month. Starbucks Run 2026 marked the brand’s 24th anniversary in Indonesia by bringing together runners, families, and communities in a celebration of movement, connection, and shared energy.

Together, these moments reflect how MAP Group Asia continues to grow through regional expansion, meaningful customer experiences, and communities built around shared interests. Across Southeast Asia, brands continue to create new ways for people to connect, explore, and be inspired.