April at MAP: Community, Movement, and New Chapters Across the Region

April brought together a mix of movement, community initiatives, and new retail experiences across MAP Group Asia. Across Southeast Asia, the month reflected how brands continue to evolve while staying closely connected to the people and communities they serve.

The month opened with new momentum in Thailand, where MAP Active Thailand partnered with Timberland to introduce a refreshed retail experience. The collaboration marks a new chapter for the brand in the market, bringing its identity closer to local consumers through an updated approach to retail.

That sense of movement continued in Vietnam, where ASICS Run for Reforestation marked Earth Day with a 5K run. Each step contributed to tree planting through ASICS’ partnership with One Tree Planted, bringing together fitness, community, and environmental impact in a single initiative.

Across the region, these moments reflected a growing connection between lifestyle and purpose, where movement and sustainability increasingly go hand in hand.

Back in Indonesia, the same themes carried through a range of experiences that connected retail, community, and everyday life. Through the MAP FEEL Program, students continued to gain hands-on experience via Praktik Kerja Lapangan (PKL), helping build confidence, skills, and readiness for the future.

Movement remained a strong thread locally as well. Through Planet Sports Asia, the On Cloudmonster 3 experience brought runners together through shoe trials and shared momentum, capturing the energy of community-driven activity.

At the same time, brands continued to introduce new spaces designed to bring customers closer to creativity and innovation. In Jakarta, LEGO opened the largest LEGO Certified Store in Southeast Asia at Grand Indonesia, offering an expanded retail space with interactive features that create a more immersive in-store experience.

Expansion in technology retail also continued with Digimap opening at BSD City Loka, providing a dedicated space for customers to explore Apple devices and accessories through a more connected retail experience.

Alongside these openings, lifestyle and wellness experiences continued to shape everyday moments. OYSHO’s Pilates Session, led by Dilla Ayu Andari, brought together strength and focus in a high-energy Hot Mat class, creating a space for movement and balance.

In lifestyle and indulgence, Godiva introduced its Gold Collection, presenting a refined take on chocolate craftsmanship through layered ganache and carefully balanced flavours curated alongside Chef Quentin Giudicelli.

Community impact remained an important focus throughout the month. Through Starbucks Global Month of Good 2026, partners across Indonesia took part in sustainability efforts, youth programs, and community activities, reflecting a shared commitment to creating positive impact beyond stores.

Recognition during the month also highlighted continued contributions at a national level. At the Jakarta Festive Wonders 2026 finale, TheFoodhall received an award from the Governor of DKI Jakarta for its contribution to the Belanja di Indonesia Aja (BINA) program.

Together, these moments reflect how MAP Group Asia continues to grow through a balance of regional expansion, community engagement, and evolving retail experiences across Southeast Asia.