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Throughout 2025, MAP Group Asia continues to grow steadily across Southeast Asia. By October, the group has expanded to more than 3,800 stores across the region, reflecting a strong retail presence and consistent development across multiple markets.
This growth is also reflected in the brands joining the portfolio during the year. New names such as Toast Box, VIVAIA in Thailand, Chloé, Christian Louboutin, Pazzion, Abercrombie and Fitch, Brooks Brothers, and Scotch and Soda continue to add fresh perspectives across fashion, lifestyle, and dining. Together, they give customers more ways to express how they live, shop, and connect with global brands.
As the business grows, MAP’s focus on its people remains a priority. Throughout the year, the group receives several recognitions, including the HR Asia Awards, Warta Ekonomi Human Capital Awards 2025, HR Excellence Award 2025 by SWA, and the Employee Experience Awards. These acknowledgements continue to reflect MAP’s efforts to build a workplace where teams feel supported, valued, and encouraged to grow.
Innovation also plays an ongoing role in shaping 2025. Apple’s iPhone 17 is available at Digimap and on MAPCLUB, alongside the opening of Imaginaria by Digimap in Bali. Now the largest Apple Premium Partner Store in Southeast Asia, the space offers customers a more connected and immersive way to explore Apple products.
Alongside technology, regional expansion continues at a steady pace. Flying Tiger Copenhagen expands its presence in Malaysia and Singapore, VIVAIA grows further in Thailand, and Foot Locker introduces a refreshed concept store in the Philippines. Each development reflects MAP’s commitment to evolving retail spaces in line with local communities and changing customer needs.
Partnerships also remain an important focus. In collaboration with Indonesia’s Ministry of Trade, Ministry of Tourism, and the Indonesian Retailers and Shopping Center Association (HIPPINDO), MAP supports initiatives such as BINA Great Sale, with SOGO taking part in the programme.
As the year moves into the holiday season, community engagement comes to the forefront. LEGO’s Holiday Event in Bandung stands out as a festive highlight, featuring a Christmas tree built from more than 289,530 LEGO bricks over 1,608 hours, bringing families together to celebrate the season.
Milestones across lifestyle categories continue to add depth to the year. In Indonesia, Golf House marks its 35th anniversary alongside the launch of XXIO 14, celebrating a long-standing presence in the golfing world while continuing to shape the lifestyle surrounding the sport.
That same spirit carries into MAP’s food and beverage brands, which introduce pop culture collaborations with Crocs, Harry Potter, LABUBU, and Lotus Biscoff. These collaborations create moments that customers continue to enjoy and remember.
Beyond retail and events, MAP brands remain actively involved in community initiatives through partnerships with Benih Baik and Planet Water Foundation, supporting programmes that improve access to clean water and promote well-being.
Overall, these moments reflect a year shaped by steady progress and meaningful connections. Across categories and countries, MAP Group Asia continues to build experiences that support everyday life and strengthen community ties. As the group enters 2026, this momentum continues to guide MAP’s growth and long-term impact.
