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July brought together new experiences across MAP Group Asia, from community-led activities in Singapore, Thailand, and Vietnam to moments celebrating culture, retail, beauty, and lifestyle in Indonesia.
In Singapore, Flying Tiger Copenhagen celebrated its first anniversary with activities at Bugis+ and Wisma Atria. The milestone marked a year of bringing the brand’s colourful, creative, and playful approach to everyday life to customers in the market.
In Thailand, Foot Locker introduced its new Charm Bar at Siam Center, Emsphere, and Terminal 21 Asok. The experience gave customers a more personal way to make their footwear their own, using ribbons, charms, and other details inspired by individual style.
Meanwhile in Vietnam, ASICS brought the running community together in Nha Trang for the NOVABLAST™ 6 Energy Run. Coastal miles, shared energy, and the opportunity to experience the latest ASICS running shoe made for a morning centred around movement and community.
Back in Indonesia, July continued with moments that celebrated culture and togetherness. MAP colleagues marked National Kebaya Day by wearing traditional kebaya and taking part in the Pesona Kebaya MAP showcase, celebrating Indonesia’s cultural heritage while bringing colleagues together through a shared appreciation of tradition.
The spirit of community continued with Subway’s National Children’s Day celebration, where young participants became “Little Sandwich Artists” for the day and created their own sandwiches through a playful, hands-on experience.
July also welcomed a new destination for fragrance enthusiasts with the opening of Creed’s first standalone boutique in Indonesia at Plaza Indonesia. Inspired by the House’s British heritage, the boutique offers a dedicated space to discover Creed’s signature fragrance collection.
Beyond the store, brands continued to connect with communities through shared interests. SharkNinja collaborated with Hause Rooftop and FullSend for a post-run gathering, giving runners a space to reconnect after the finish line over conversations and refreshments.
Beauty also took centre stage at SOGO Beauty Festival at Central Park Mall. The week-long event brought together internationally renowned skincare, cosmetics, and fragrance brands at the Laguna Atrium, creating a dedicated destination for customers to explore the latest in beauty.
The month also celebrated the people and craft behind everyday experiences. The Starbucks Barista Championship 2026 brought baristas together to showcase their skills, creativity, and passion for coffee through a series of skill-based presentations.
Rounding out July, Gianvito Rossi hosted an intimate private styling session at Pacific Place with stylist Adi Surantha, inviting guests to discover the House’s latest collection through a more personalised styling experience.
Together, these moments show how MAP Group Asia continues to bring brands and communities closer through experiences that feel relevant to the people they are created for. Across the region, each moment offers a different way to connect, discover, and experience the brands that are part of everyday life.